AI propensity modeling to maximize every opportunity
Stop playing defense, start playing offense: Aidium Intelligence uses AI to predict the purchase and refinance propensity of your contacts, so you can maximize every opportunity in your database.
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Get rich insights with 5,000+ consumer behavior data points...
"Take away all the wasted time chasing the leads that will never convert. Now you have a system that is pointing you towards your contacts with the highest probability of actually paying you today."
Dustin Owen
Host, The Loan Officer Podcast
Traditional lead scoring and triggers notify you too late
Your leads are showing signs of intent to buy a home far before trigger events like pulling credit.
AI Propensity Modeling gives you a 360° view of your contacts, months ahead of time
Aidium Intelligence uses AI propensity modeling and machine learning to analyze over 5,000 consumer data points and your CRM data. It can predict a contact's readiness to purchase or refinance, helping loan officers focus their time on the highest-intent leads.
How it works
Aidium Intelligence prioritizes your entire lead database on day one. See your contacts organized by Readiness to Transact Scores, which highlight contacts who are most likely to transact. These scores update daily, factoring in new behaviors and life events, and can trigger automations or send real-time alerts to your team.
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The algorithm
AI-powered model that crunches all the data and spits out a Readiness to Transact Score—it’s like X-ray vision for your leads.
ROI on day one
Get your entire database prioritized on day one—that’s immediate value.
Daily insights
Each contact is reassessed daily, so your priorities list is always up-to-date.
Machine learning
Our powerful algorithm uses machine learning to continuously tweak your model, meaning that predictions improve over time.
Action
Aidium makes it easy to action on the insights: use automations to set up team alerts and SMS/email campaigns for high-intent contacts.
Rich consumer data shows you who is most likely to transact
Aidium's unique algorithm combines these data points to create a Readiness Score that is far more attuned to borrower behaviors than a trigger based on a single event.
Action on the insights
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Reach out to high intent leads first
If you know which leads are most likely to transact, you can prioritize your outreach. Focusing on hot leads could mean calling or emailing them first, putting them into a hot lead campaign, or doing hyper-personalized outreach.
Action on insights automatically
Daily updates to Readiness Scores can be used as Aidium automation triggers, meaning you have the ability to automatically move leads in and out of campaigns based on changes to their score, and set up hot lead alerts for your team.
Automate easily with Automation Playbooks
Our powerful algorithm uses machine learning to continuously tweak your model, meaning that predictions improve over time.
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Models tailored to your business
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Your data, your model
With Aidium Intelligence, your data doesn't get combined with others businesses' data. We ingest your data into our advanced AI algorithm to build a model that's uniquely calibrated to your business.
Have a specific model in mind?
Customize your model with the help of Aidium's expert Data and Reporting Team. If you want to build additional models or customize your models further, we can make it happen.
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