Tips, trends & strategies for modern mortgage professionals

AI Propensity Modeling helps mortgage pros predict who’s ready to buy—months before they raise a hand. Unlock hidden deals, revive cold leads, and convert faster with Aidium’s AI-powered insights.

Learn how agentic AI can help mortgage lenders boost loan officer productivity, increase CRM adoption, and drive more closed loans by offering intelligent, decision-making agents embedded in their CRM.

Discover how mortgage professionals can leverage industry events to build meaningful connections, adopt cutting-edge technologies, and gain actionable insights that turn their event investments into long-term business growth.

Discover how rising originations, tech innovations, and shifting real estate practices are reshaping the mortgage industry in 2025. Learn strategies from experts on how to adapt, grow, and thrive in the market.

Want to stand out as a top loan officer? Learn how to build lasting client relationships, harness the power of CRMs, and boost your business with personalized communication, referral strategies, and proven sales techniques.

Are you maximizing your mortgage retention strategies? Discover how top loan officers keep clients returning with personalized communication, advanced technology, and exceptional service.

Navigate the complexities of mortgage compliance with our comprehensive guide, designed to equip professionals with the knowledge and tools necessary to maintain legal standards and uphold the integrity of the mortgage industry.

Embrace the digital transformation of the mortgage industry with our guide, equipping loan officers with advanced CRM platforms like Aidium to enhance client engagement, automate tasks, and drive successful loan closures while maintaining personal connections that are critical for success.

Elevate your mortgage brokerage with a website that not only captures attention but converts leads. This guide reveals the art of website design that speaks to your audience's needs, boosts engagement, and secures clients.

Maximize your impact as a mortgage broker from the first "hello". This guide offers techniques for effective introductions, tailored to the mortgage industry, ensuring memorable and positive client interactions.

Elevate your mortgage brokerage with strategies blending digital presence, content leadership, and personal networking to become an industry standout.

Unlock your brokerage's full potential with our guide to choosing the best mortgage aggregator. Discover key strategies for comparing rates, services, and technology to find the perfect partner for access to superior loan options and support.

Elevate your loan officer brand with targeted marketing strategies, from understanding your market to leveraging digital platforms and fostering strong community ties. Start building your success today.

Loan officers must stay updated on industry trends and regulations. This book list covers essential knowledge, advanced skills, and career growth for all experience levels.

Aidium, founded by Spencer Dusebout, transforms mortgage CRM with AI-driven automation and smart design. It streamlines the mortgage process, boosting efficiency and client connections.

In the search for the ideal mortgage CRM software, one needs a solution specifically tailored to the mortgage business, with essential features such as an intuitive format, contact information management, lead capturing, automated marketing, and multi-platform support. Well...which one is the best?

Curious about what exactly Mortgage CRM software is and how it can help your business? Let's dive into the role this specialized software plays in managing relationships and driving growth in the mortgage industry.

Have you considered how strategic marketing can amplify your mortgage business and boost revenue? What are the top strategies successful loan officers use to attract and engage potential borrowers?

Email marketing is a powerful tool to use when looking to step up your mortgage marketing efforts. By sending regular, helpful, and informative emails to a wide range of recipients, you can help grow your mortgage business with every new referral.

Have you ever wondered what sets Loan Origination Software apart from Mortgage CRMs? Let's delve into the distinct features of each and how they influence your mortgage business operations

What should you look for in a marketing mortgage system? There are several things that loan originators should consider when picking a CRM to turn their pipeline into a systematic program for transitioning leads to closed deals.

Ever wondered what marketing tools are transforming the way mortgage loan officers attract and retain customers? Let's explore the tools that are shaping the future of mortgage marketing strategies.