Marketing Analytics
Make smarter marketing decision with Marketing Analytics
Aidium's Marketing Analytics Report—one of our many Out-of-the-Box Reports—helps marketing leaders at mortgage enterprises track campaign engagement, measure effectiveness, and identify opportunities to optimize campaigns across the organization.
Automation KPIs
Understand marketing performance with data
In the dark about your campaign performance? Not anymore. Our Marketing Analytics Report gives you detailed insights into automated campaigns: track engagement rates over time and across channels, and identify your most effective marketing sequences. Use these insights to optimize your marketing strategy.
Team-Based Analytics
Visualize automation performance by team
The Marketing Analytics report can be filtered by team so you can understand how each team’s automations are performing. View active automations, engagement rates and unsubscribes—all filtered by team. Identify coaching opportunities to help each team succeed.
Cross-Channel Metrics
Track performance across every channel
Get a holistic view of your marketing performance with detailed analytics across email campaigns, SMS messaging, and calls. Monitor key metrics including email open rates, click-through rates, response rates, call outcomes, and more—all in one centralized dashboard. Get clarity that drives improvement.
Analytics that actually drive business growth
Finally—get visibility into your data and actionable insights. Our Marketing Analytics Report gives enterprises the insights they need to measure performance, optimize campaigns, and prove marketing ROI.
Marketing intelligence
Marketing leaders can easily measure campaign performance and identify opportunities with comprehensive analytics across automations, email, SMS, and calls.
Campaign optimization
Make data-driven decisions about your automation strategy with detailed reporting on enterprise-level and team-level automation performance.
ROI insights
Turn your marketing data into revenue-driving insights. Engagement metrics can help quantify campaign effectiveness and demonstrate clear return on CRM spend.
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