Propensity Modeling to Maximize Every Opportunity

THE SOLUTION

AI Propensity Modeling gives you a 360' view of your contacts, months ahead of time

Aidium Intelligence uses AI propensity modeling and machine learning to analyze over 5,000 consumer data points and CRM data. It can predict a contact's readiness to purchase or refinance, helping loan officers focus on high-intent leads.

How it works

Aidium Intelligence prioritizes your entire lead database on day one. See your contacts organized by Readiness to Transact Scores, which highlight contacts who are most likely to transact. These scores update daily, factoring in new behaviors and life events, and can trigger automations or send real-time alerts to your team.

Rich consumer data points show you who is most likely to transact

Aidium's unique algorithm combines these data points to create a Readiness Score that is far more attuned to borrower behaviors than a trigger based on a single event.

Action on the insights

Reach out to high intent leads first

If you know which leads are most likely to transact, you can prioritize your outreach. Focussing on hot leads could mean calling or emailing them first, putting them into a hot lead campaign, or doing hyper-personalized outreach.

Action on insights automatically

Daily updates to Readiness Scores can be used as Aidium automation triggers, meaning you have the ability to automatically move leads in and out of campaigns based on changes to their score, and set up hot lead alerts for your team.

Automate easily with Automation Playbooks

Cut out the leg work of creating campaigns by using Aidium's Automation Playbooks—a suite of built-for-you email, text and workflow campaigns. Turn on a hot lead campaign and keep your team in the loop with team alerts for high-intent leads.

Models tailored to your business

Your data, your model

With Aidium Intelligence, your data doesn't get combined with others businesses' data. We ingest your data into our advanced AI algorithm to build a model that's uniquely calibrated to your business.

Have a specific model in mind?

Customize your model with the help of Aidium's expert Data and Reporting Team. If you want to build additional models or customize your models further, we can make it happen.

"Testimonial, testimonial, testimonial, testimonial, testimonial, testimonial, testimonial."

Dustin Owens
Host, The Loan Officer Podcast