A Mortgage CRM that is greater than the sum of its parts.
You may have noticed our new website. And logo. And company name. And entire new brand. You may be wondering: Is this still Daily AI? And the answer is – Yes and no. 2022 was a landmark year for our company. With the acquisition of Whiteboard CRM, new partnerships and expansions, we wanted to take the opportunity to seize the momentum of these disparate good fortunes and get a new haircut while we were at it. Daily AI is now Aidium.
Daily AI started in 2019 and immediately provided an industry-changing mortgage CRM platform. Its objective was to offer an intuitive user interface to simplify core tasks. An agile development philosophy allowed them to adapt new features quickly from customer feedback. They set out to become the most formidable mortgage CRM developer in the industry. Having relationships with other competitors in their space, a strategic acquisition with one of the most well-known platforms in the market was their goal.
Whiteboard Technology was founded in 2012 and built one of the most recognized CRM platforms for the mortgage industry. Whiteboard’s philosophy was less about widgets and app development but rather focused on the end user and how their software tools can increase valuable outcomes for their customers. Famous for their industry-leading mortgage playbooks, Whiteboard grew rapidly and was acquired by Daily AI in January of 2022.
Aidium piggybacks off the success of our predecessors but is greater than the sum of its parts. A 360° mindset and intentional forecasting development allow us to predict and preemptively resolve issues. This mindset went into the building of the newest version of our mortgage CRM; we’ve entirely reworked our platform for this new release and have built a truly game-changing product. Along with incorporating the best of both worlds from Whiteboard and Daily AI, our revolutionary new product is beautiful, powerful and utterly intuitive.