Data Analysis Process

Collect (Open rates & engagement metrics)

Analyze (Monthly Review Process)

Act (Improve Messages)

Field Input (Front-line feedback)

Video Objections & Solutions

I Don't Like How I Look
I Don't Know What to Say
I'd Rather Do It My Way
Teleprompter Support
Customizable Scripts
Coaching Assistance

Phases of Leadership Alignment

Leadership
Alignment

Executive buy in
Leaders trained first
Clear Accountability

Strategic

Rollout

Mix early adopters & skeptics
Gather success stories
Monitor/Implement Feedback

Support

Scale

Branch visits
Hands-on training
Performance monitoring
Accessible support

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Key Takeaway: Successful technology adoption starts with a strong evaluation phase: Assess your team's needs and available resources, then select solutions that align with your organization's goals and work within your means.