Tired of your outdated CRM and sub-optimal customer support?

Aidium is an easy-to-use, modern Mortgage CRM and Reporting Suite. With caring and responsive customer support, pre-built campaigns and customizable automations, Aidium is the smart choice for modern mortgage professionals.

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Enterprises and Top Producers at top IMBs use Aidium

Thrive Mortgage

NEO Home Loans

Service First Mortgage

LeaderOne Financial

PRMG

Three reasons modern mortgage businesses use Aidium

Modern, Easy-to-Use Platform


Our sleek platform is intuitive and easy to learn—so it actually gets used. Beginners can choose from 60+ pre-built automation sequences. For advanced custom automations, use our easy, no-code builder. To customize your CRM, create custom fields and tags yourself in seconds.

Customer Support that Cares


We pride ourselves in taking great care of you. Our account managers are highly reviewed and offer you dedicated, expert guidance. Plus, we’re the only mortgage CRM to offer 24/7 support, so you can always get help. Connect with support three different ways, anytime—via phone call, live chat and email.

Modern Reporting Suite


Get out-of-the-box dashboards like Loan Attributes, Conversions, Leaderboards and more. Or, we can help build highly custom reports for you in a snap. Report on data from any of 100+ tools that integrate with Aidium's Data Warehouse.

See how Aidium compares to SureFire

Email and text automations

Pre-built automations

Reporting on CRM data

Store and report on data from all your tools in one place

User interface that is modern, intuitive and easy to learn

Highly reviewed support team

24/7 live support

Aidium is built for the loan officer and embraced by the enterprise.

Loan Officers

Choose from 60+ pre-built automations to generate leads, support in-process workflows, and nurture your relationships after closing.

Top Producers

Quickly build custom workflows tailored to your team with our no-code automation builder. Create custom fields, tags and statuses in seconds—no support team needed.

Marketing & Compliance

Automate campaigns, control branding, oversee communications, and get comprehensive marketing analytics. Easily manage roles and permissions and stay compliant without the headache.

Branch Managers & Execs

Get a CRM that works for all your producers and consolidate your tech stack. Empower your business with comprehensive reporting and coach your team better.

Customer Support

Supporting your business is our priority.

Best-in-Class Support
We pride ourselves in taking great care of you. Our account managers are highly reviewed and offer you dedicated, expert guidance. Plus, we’re the only mortgage CRM to offer 24/7 support, so you can always get help. Connect anytime—via phone call, live chat and email.

A CRM That Innovates with You
Our customers lead our roadmap. Have a critical feature you need? If enough users need a feature, there’s a good chance it’ll get built. We're building the ultimate tool for modern mortgage professionals, and it's guided by you.

Rapid Implementation
Average implementation time is just 30 days for enterprises and 5 days for small, 1-5 user teams. The switch to Aidium is smooth and fast thanks to our modern API and top-tier implementation team.

"Gianni at Aidium has been great from start to finish! He is my go-to. If he can not help me directly, he gets someone else from Aidium involved to get any issues resolved. He truly cares about my success and customer experience, and it definitely shows in his work ethic."

Jeremy Pope, Loan Officer and Co-Owner of Mortgage Branch @ PRMG

Choose a CRM that helps you level up

With most mortgage CRM's, you have to choose between a platform that works well for beginner or advanced CRM users. Aidium is designed for every level of user and helps everyone level up.

1

Beginner

New to automating? Use one of 60+ pre-built automation playbooks to get started fast. Simply choose a campaign and turn it on.

2

Intermediate

Ready to take your automations to the next level? Learn how to edit automations by making easy tweaks to one of our pre-built automations. Simply copy an automation playbook, then use the no-code editor to personalize the copy, content, timing and more.

3

Advanced

Feeling confident and ready to create your own custom automations? Once you feel comfortable with our easy, no-code automation builder, the world is your oyster. Create your messaging and workflows just the way you want them.

Don't just take our word for it.

"Aidium’s enterprise solution provides everything needed in a CRM: capability, flexibility and visibility."

Ian Kimball, Executive Director of Strategy @ Service First Mortgage

"There hasn’t been another CRM I’ve seen in the industry that allows you to build your workflow like Aidium. The customization allows you to create your system the way you want!"

Jimmy White, Branch Manager @ LeaderOne

"Gianni at Aidium has been great from start to finish! He is my go-to. If he can not help me directly, he gets someone else from Aidium involved to get any issues resolved. He truly cares about my success and customer experience, and it definitely shows in his work ethic."

Jeremy Pope, Loan Officer and Co-Owner of Mortgage Branch @ PRMG

Switch to Aidium today.

There's a reason teams switch to Aidium and don't look back. With Aidium, you don't have to choose between great automation options for beginner and advanced automation needs. Everyone can maximize their closed loans with Aidium.

Tell me more about Aidium's...

All-in-One Solution

Marketing automations and reporting in one centralized platform

Time Empowerment

Let automations reclaim your time and start spending it where it really matters

Lead Management

Track, nurture, and convert leads into happy clients

Supercharge your mortgage business with our email and SMS automations, pre-built playbook automations, LOS integrations, referral partner reports and more.

Book a Demo

Aidium vs. SureFire FAQ

Is it easy to switch from SureFire to Aidium?
Aidium makes switching CRM's fast and easy. You'll get a dedicated implementation manager to support you through the process. Our modern API makes integrations as smooth as possible.

Average implementation time is just 30 days for enterprises and 5 days for small, 1-5 user teams.
Why switch from SureFire to Aidium?
Aidium has automations that work for everyone, and consolidate the tech stack of mortgage businesses.

Top Producers love that building highly custom automations is simple. Our no-code, user-friendly builder is made just for mortgage professionals. They'll also love the ability to create custom fields for contacts, transactions and users, as well as custom statuses for transactions and custom tags for contacts—all in seconds, without the need for support.

Loan officers wanting out-of-box content can take advantage of our 60+ automation playbooks that they can simply choose from and turn on.

Enterprises will enjoy finally having all of their loan officers on one platform, and all of their data in one place. Including data from any platform that integrates with Aidium (over 100 pre-built connections!). Make compliance a breeze, and get superior reporting capabilities. Enterprise roles, permissions and the ability to create enterprise playbooks makes Aidium the obvious choice for the enterprise.
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